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This actually smells so good!! And is a super nice daily moisturizer. Love!
Face tanner · Serum
Gradual Face Tanning Serum
Daily, skincare-first tanning serum 25 ml / 0.85 fl oz
A peptide-powered gradual face tan that smooths fine lines and hydrates for up to 72 hours.
Regular price
$45.00
Regular price
Sale price
$45.00
Arrives Jul 24–27 to most US addresses
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- Argentina's #1 self-tanner
- Free shipping over $60
- Vegan & cruelty-free
- 30-day satisfaction guarantee
Why you'll love it
- 01
Peptides for collagen support
Help smooth fine lines and boost resilience.
- 02
Up to 72h hydration
Hydraskin provides long-lasting moisture and strengthens the skin barrier.
- 03
Daily use, very subtle tan
made to be applied every day; colour builds very gradually, with no risk.
- 04
Vitamin B5 radiance
Boosts moisture and a healthy-looking glow.
$45.00
In three steps
How to use
- 1
Cleanse
apply to clean, dry skin.
- 2
Smooth an even layer
every day, over the face, avoiding brows and hairline; wash hands after.
- 3
Stay consistent
daily use is what builds the subtle tan; moisturize to maintain results.
Powered by skincare
Clean, nourishing, effective
Peptides
support collagen and elasticity, smooth fine lines.
Hydraskin
up to 72 hours of hydration; strengthens the skin barrier.
Vitamin B5 (panthenol)
boosts moisture and radiance.
See full ingredients list
- Vegan
- Cruelty-free
- Clean
- Gluten-free
The hive
Loved by our community
★★★★★ 4.9 · 1,240 reviews
Argentina's #1 self-tanner, now bringing a healthy, sun-kissed glow to thousands of new customers across the US.
Shopping with Brown Bee was an excellent experience from start to finish. The website was easy to navigate, product descriptions were detailed, and checkout was quick and seamless. Shipping was fast, and my order arrived beautifully packaged with everything in perfect condition.
I also appreciated the educational content that helped me choose the right self tanning products for my skin tone and routine. It's clear that Brown Bee focuses on both customer experience and product quality. I would absolutely order again and highly recommend Brown Bee to anyone looking for premium self tanning and skincare products.
Absolutely obsessed with Brown Bee 🐝✨
I’ve tried so many self-tanners before and nothing compares. The finish is super natural—no orange tones at all—and it fades evenly without those patchy spots. It actually feels like skincare: lightweight, hydrating, and leaves my skin glowing.
The Serum is a game changer. It gives the perfect sunkissed look without clogging pores or breaking me out. Plus, the scent is so much better than typical self-tanners.
Finally a gradual tanner that doesn’t turn orange. It just enhances your skin tone in the nicest way.
The easiest glow ever. I add a few drops to my moisturizer and it builds the most natural tan over a few days. No streaks, no effort, just perfect.
I’m obsessed. This is not your typical self-tanner — it’s skincare first. My skin looks hydrated, glowy and naturally bronzed, like I just came back from vacation. Zero orange, zero patches. I wake up looking expensive.
I’m honestly obsessed with this product. It gives the most natural, sun-kissed glow without any effort. My skin looks smooth, hydrated, and beautifully bronzed—never orange. The formula feels lightweight and luxurious, and the results are just next level. This is officially a staple in my routine.
I’m honestly obsessed with this product. It gives the most natural, sun-kissed glow without any effort. My skin looks smooth, hydrated, and beautifully bronzed—never orange. The formula feels lightweight and luxurious, and the results are just next level. This is officially a staple in my routine.
Good to know
Frequently asked
What does a gradual face tanner do?
With daily use, it builds a very subtle tone layer by layer, so the result always looks natural and never overdone.
Is this serum good for mature or aging skin?
Yes. Peptides support collagen and elasticity and Hydraskin hydrates for up to 72 hours, so it doubles as skincare.
How long until I see a tan?
A light glow builds over the first days of daily use; keep applying to deepen it.
Can I use it with retinol or actives?
Introduce it gradually and patch test; apply on clean skin and monitor how your routine reacts.
Gradual vs H7 — which face serum should I pick?
Pick Gradual Face Tanning Serum if your priority is everyday skincare and a barely-there tan. Pick H7 Face Tanning Serum for a more intense colour you control with drops, applied just 2–3 times a week.